Botswana's smartest insurer
Make insurance
simple again.
Smart cover. Honest pricing. Get your personalised quote in under two minutes.
Why Alpha Direct
A bold, tech-driven insurer focused on the underserved in Southern Africa.
We combine innovation, execution and efficiency — powered by a passionate team — to make insurance accessible, affordable and radically simpler.
Read our storyInsurance for your every need
Royal service, every time. Save with simple, honest cover from Alpha Direct.
Why choose us
Insurance designed around how you actually live.
Regulated and well administered
Regulated by NBFIRA, with AFA as our fund administrators.
Simple, transparent policies
No fine-print games. Clear cover, fair pricing.
Fast, fair claims
We acknowledge within 24 hours and resolve quickly.
24/7 digital access
Manage policies from anywhere via USSD and our online portal.
Regulated by NBFIRA · Fund administration by AFA
Claims, simplified
Three steps. One promise.
Lodge in seconds
Email or call us. Share what happened — we'll guide you.
Acknowledged in 24h
A dedicated handler is assigned and you receive a clear next-step plan.
Paid out fast
Approved claims are settled directly to your bank — no runaround.
Help centre
Clarity, not fine print.
Browse the questions our customers ask most — quotes, claims, payments and more.
How long does a quote take?
Most personal-line quotes return in under two minutes.
When will my claim be acknowledged?
Within 24 hours, with a dedicated handler assigned the same day.
Can I bundle products?
Yes — motor, home, health and business can all live on one account.
Ready to get covered?
Get a personalized quote or speak to our team today and experience Botswana's most trusted protection partner.